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Morneau Shepell rolls out new brand tagline: Business. Needs. People.

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Corporate / Canada

Morneau Shepell rolls out new brand tagline: Business. Needs. People.

Brand update supported by newly revamped and responsive website

TORONTO, April 7, 2014 /CNW/ - Morneau Shepell (TSX: MSI), the largest company in Canada offering human resources consulting and outsourcing services, has introduced a new tagline - "Business. Needs. People." The Company has also launched a newly revamped and responsive website in support of the brand.

"The concept of Business. Needs. People. is at the core of our brand," said Alan Torrie, President and CEO, Morneau Shepell. "Our message is aimed at engaging our clients and illustrating that we understand their business objectives and that we blend our consulting, outsourcing and technology knowledge to address their needs. Our efforts are targeted at helping them to achieve their goals of maximizing operational and cost effectiveness, along with productivity, while increasing engagement and managing risk."

"Our new brand conveys what we're all about and helps to define and separate us from our competitors," said Helen Reeves, Vice-President, Marketing and Communications at Morneau Shepell. "It reinforces our position as the only consulting and outsourcing company that takes an integrative approach to health, benefits, retirement, and employee assistance needs - all under one roof."

The new has taken on a new look, with new content and a fresh layout that reinforce and support the brand. Other great additions to the site make it more user-friendly, comprehensive and powerful. New features include:

  • A focus on business outcomes, highlighting how to help businesses achieve their goals and supported by case studies
  • Service offerings with insights on how they relate to other services
  • New "Careers" section, allowing job-seekers to "Meet Morneau Shepell employees"
  • Responsive design, effectively displaying on desktops, tablets and mobile devices
  • A "Media Room," highlighting company Spokespeople for media

For more, please visit

About Morneau Shepell Inc.

Morneau Shepell is the largest company in Canada offering human resources consulting and outsourcing services. The Company is the leading provider of Employee and Family Assistance Programs, as well as the largest administrator of retirement and benefits plans. Through health and productivity, administrative, and retirement solutions, Morneau Shepell helps clients reduce costs, increase employee productivity, and improve their competitive position. Established in 1966, Morneau Shepell serves more than 9,000 clients, ranging from small businesses to some of the largest corporations and associations in North America. With approximately 3,300 employees in offices across North America, Morneau Shepell provides services to organizations across Canada, in the United States, and around the globe. Morneau Shepell is a publicly-traded company on the Toronto Stock Exchange (TSX: MSI). For more information, visit

SOURCE Morneau Shepell Inc.

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Nathan Gibson
Corporate Communications
Morneau Shepell